NEW BALANCE 15K SÃO PAULO - 2027

On March 28, 2027, São Paulo will host the NB15K São Paulo race, an exhilarating street running event that brings together athletes of all levels for a challenging and motivating experience. The race kicks off at the iconic Estádio do Pacaembu with two distance options: 7.5km and 15km, offering participants diverse choices to suit their training goals.
The vibrant atmosphere of São Paulo's cultural heart beats through every step as runners navigate scenic routes around this bustling city. Whether you're aiming for a personal best or simply enjoying the camaraderie among fellow athletes, the NB15K promises an unforgettable day in one of Brazil’s most dynamic urban settings.
Registration opens on October 26, 2026, and closes when either March 8, 2027 is reached or the 10,000-participant limit is met. Early bird pricing for the first 6,000 spots starts at R$195; thereafter entries cost R$205 until full capacity is achieved.
Special discounts are available for seniors (ages 60 and over) and athletes with disabilities, offering a chance to participate in this energetic event on reduced fees. For group registrations of ten or more participants, an exclusive rate of R$175 per person can be arranged through the race organizers.
The day’s activities begin early at 5:30 AM when the lounge opens for pre-race preparations and socializing before the start times of 6:00 AM for the longer distance runners and 7:00 AM for those on the shorter course. Medal presentations commence promptly at 9:15 AM, marking a celebratory end to an inspiring day of sport.
For more detailed information or assistance with registration inquiries, visit www.newbalance.com.br/nb15ksp.