2º Máquina talks running

On November 16, 2026, the running community gathers for an engaging day filled with insights and discussions about the evolving world of athletics. The morning begins at 8h30 with a welcoming café setting where runners can socialize and enjoy refreshments before diving into the event's main activities.
At 9h45, Daniel Krutman, CEO of Ticket Sports, delivers an inspiring talk titled "From Trend to Lifestyle," exploring how running has transformed from a fleeting trend into a deeply ingrained part of many people’s daily routines. Following this, at 10h15, participants engage in a lively debate on the topic of “Beyond Running: Services to Enhance Your Experience,” where experts discuss innovative ways to enrich runners' journeys.
Continuing through the afternoon, attendees have the opportunity to hear from speakers addressing the intersection of running and entertainment. At 11h30, another panel discussion titled "Running as a Platform for Experiences" delves into how races are becoming more than just competitive events but also immersive experiences that cater to all aspects of runners’ lives.
The day concludes with an enriching session at noon where the event wraps up, leaving participants with new ideas and connections. This gathering is not only about running faster or farther; it’s a celebration of community, innovation, and the ever-evolving spirit of athletics.