2nd Jōetsu Cycle Festival 2026 (第2回 上越サイクルフェスタ2026)

Cycle enthusiasts, mark your calendars for the 2nd Upper Echigo Cycle Festival on October 3 and 4, 2026. This year's festival promises two days packed with adventure: a brand-new cycle rogaine and an enchanting mountain ride through autumn landscapes.
On Saturday, October 3rd, kick off the festivities with the inaugural Upper Echigo Cycle Rogaine. This strategic cycling game challenges participants to navigate their way around historical landmarks and hidden scenic spots in Ueno City, which celebrated its merger's 20th anniversary last year. Armed only with a map, cyclists will explore various checkpoints scattered across this charming town, competing for points as they go.
The following day, Sunday, October 4th, offers an immersive ride through the picturesque hills of Upper Echigo. Choose between two routes: one stretching about 140 kilometers over challenging terrain that gains more than 2,000 meters in elevation and another shorter route at approximately 45 kilometers long for those looking to enjoy a leisurely pace.
Whether you're tackling the longer course or opting for the relaxed option, both routes will take you through vibrant autumn landscapes dotted with golden rice fields. Along the way, seven aid stations will offer local delicacies like ramen and tonjiru (miso pork soup), allowing riders to savor regional flavors while pushing their limits.
The festival emphasizes safe cycling practices as a critical aspect of enjoyment for all participants. With new regulations in place since April 2026 regarding traffic violations, the event encourages cyclists to adhere strictly to road rules and ride responsibly. This includes refraining from using smartphones or headphones during rides, avoiding parallel riding, and ensuring that aid stations are used safely.
For those looking to experience every facet of this unique festival, participating in both days is highly recommended for a full immersion into Upper Echigo's rich cultural heritage and breathtaking natural beauty. The event concludes with the opportunity to indulge in freshly harvested rice dishes and soak in local hot springs, providing the perfect way to unwind after an exhilarating weekend.
Join us at the 2nd Upper Echigo Cycle Festival this October for a memorable celebration of cycling, culture, and autumnal delights!