Wegmans East Avenue Grocery Run

About the Event

17th Annual Wegmans East Avenue Grocery Run 1K/5K/10K November 7, 2026

Walk or run with us in-person or virtually to benefit local food pantries! You’ll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!

Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt.

Schedule

8:30am 5K and 10K start

9:40am 1K start

9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters

Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.

5K Run or Walk

Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.

10K Run

Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. Participants must be able to finish within 90 minutes in order to re-open streets to traffic.

Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.

1K Run or Walk

Run or walk along scenic East Avenue.

Boogie for Broccoli

air 16.2 /

water_drop 72.6%

Temp (°C)

Feels Like (°C)

Wind (km/h)

Humidity (%)

thermostat 2.7° / 9.1°

wb_sunny -2.4° / 4.5°

air 16.2 km/h

water_drop 72.6%

About Rochester

Learn more about the host city, Rochester.

Big-city culture and small-city charm combine in Rochester, a mid-sized city on the shore of Lake Ontario. The birthplace of amateur photography, Rochester was synonymous with Eastman Kodak for much of the 20th century, but the city's fame was established well before George Eastman came on the scene. Today, its historical treasures complement modern family-friendly attractions that rival those found in much larger communities.