The MoonPie Move Atlanta is a festive race series making its way to the West End on Sunday, March 29, 2026. Hosted at El Tesoro and Wild Heaven on White Street Southwest, this event is produced by RunRhino—the team behind well-known events like the 7 Bridges Marathon and the Whiskey Run Series. The "Sweet Run for Every Pace" combines distance running with the classic Southern marshmallow treat, offering a lighthearted atmosphere for the local community, families, and runners with a sweet tooth.
| Race Category | Distance | Start Time | Themed Title |
|---|---|---|---|
| Half Marathon | 21.1 km | 8:00 AM | MoonPie Marathoner |
| 10K Run | 10 km | 8:00 AM | Double the MoonPie Fun |
| 5K Run | 5 km | 8:00 AM | Mini MoonPie Dash |
Participation and Logistics
The race start is located in the vibrant West End area of Atlanta. All registered participants receive a MoonPie-themed race shirt, a finisher's medal, and a post-race MoonPie to celebrate their achievement. The Half Marathon route is designed to be scenic with "MoonPie checkpoints" along the way to keep energy levels high. For those unable to attend the Atlanta event in person, a virtual run option is available to allow remote participation. As of the current registration count, 113 participants are set to take part in this inaugural "sweet" series.
Registration Deadlines
Online registration is active through race day, Sunday, March 29, 2026. Participants should note that the final "Last Chance" pricing tier begins on March 22nd. For any specific questions regarding the course route through Southwest Atlanta or local parking near Wild Heaven, event contact Jay Nevans is available for inquiries. The event promises a feel-good community vibe, whether you are aiming for a personal record or a fun morning walk followed by everyone's favorite marshmallow treat.
Mar 29, 2026
Distance — 10km
Type — Running
08:00
$50.14
Mar 29, 2026
Distance — 5km
Type — Running
08:00
$44.79
Mar 29, 2026
Distance — 21km
Type — Running
08:00
$66.18
Mar 29, 2026
Distance — 5km
Type — Running
08:00
$44.79
These values represent the 3-year monthly averages for March in Atlanta.
Learn more about the host city, Atlanta.
Atlanta is the vanguard of the New South, with the charm and elegance of the Old. It's a city that balances southern traditions with sleek modernism, and southern hospitality with three skylines and the world’s busiest airport. It's a city that has been burnt to the ground and built back up; seen the horrors of war; felt the pain of droughts and floods; and given birth to Martin Luther King, Jr., the greatest figure of the civil rights movement. Atlanta is the capital of the state of Georgia.
Read more launchWatch highlights and course previews from previous years.
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location_on Atlanta, Georgia, US
calendar_today Mar 28, 2026
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