CNEF

On November 15, 2026, the Parque Villa-Lobos in São Paulo will host the first public mobilization dedicated to financial education across Latin America. This groundbreaking event aims to break down barriers and bring discussions about money management into the open air. Participants can choose from a variety of distances: a family-friendly 3K walk, an invigorating 5K run for those aged 14 and older (with parental consent required for minors), or a challenging 10K race for adults over 18 years old.
The event promises to be more than just a race; it's a collective effort to address the pervasive issue of financial illiteracy in Brazil. With nearly half of all Brazilians struggling with debt, this initiative seeks to empower individuals through education and awareness. The funds raised from registration fees will support expanding projects that promote better understanding of personal finance.
Runners can also participate virtually, completing their chosen distance wherever they are on the same day as the event. Special discounts are available for participants aged 60 or older and those with disabilities (PCDs), encouraging broader participation across all demographics.
The race kit includes a unique medal, an exclusive t-shirt marking this historic first edition, a timing chip, and a bib number. Early bird registration is now open at R$249.90, offering the lowest available price before it increases in subsequent waves of ticket sales. For more information or to secure your spot, contact organizers via email at [email protected] or WhatsApp at (11) 98383-8307. Join this transformative event and help pave the way for a financially literate future in Brazil.