38th Annual Run Through the Vineyard

The 38th Annual Run Through the Vineyard is a premier athletic event and community fundraiser scheduled for Saturday, April 25, 2026, in the heart of Temecula Valley Wine Country. Organized by the Temecula Sunrise Rotary Club, the race serves as a major financial driver for local literacy programs, youth leadership training, and scholarships for at-risk youth. The event offers a unique and challenging experience, with courses winding directly through the rolling hills and vine rows of the Maurice Car’rie Winery.

Race Logistics and Logistics

The event day begins with on-site registration at 6:30 AM inside "The Barn" at Maurice Car’rie Winery. For those who prefer to prepare in advance, bib pickup is available on Friday, April 24, at Road Runner Sports in Temecula from 2:30 PM to 6:30 PM. All participants receive a high-quality commemorative T-shirt and a beautiful finisher’s medal. The course is specifically noted for its difficulty, featuring several steep inclines as participants navigate the working vineyard paths.

Vineyard Experience and Post-Race Social

Beyond the physical challenge, the event emphasizes a social atmosphere. Maurice Car’rie Winery hosts an "After Party" featuring a 2-for-1 wine tasting from 10:00 AM to 1:00 PM on race day for participants. Parking at the vineyard is provided free of charge. This event remains a "no-timing-chip" stress-free environment aimed at personal transformation and community support.

Regional and Community Context

Temecula (92595) is a vibrant city in southwestern Riverside County, California, with a 2026 population of approximately 115,000 residents. Known primarily for its award-winning Wine Country and the historic Old Town district, Temecula has evolved into a major tourism and residential hub. The local economy is robust, supported by the viticulture industry, professional services, and tourism, contributing to a high median household income of roughly $108,000.

The demographic profile of Temecula is approximately 51% White, 31% Hispanic or Latino, 11% Asian, and 4% Black or African American. The community is relatively young, with a median age of 36.1 years. The Temecula Sunrise Rotary Foundation, the primary beneficiary of the race, plays a critical role in the region's social safety net, having raised significant funds for local projects over the past four decades. The "Run Through the Vineyard" stands as a testament to the city's unique geography—blending the rugged beauty of the Santa Rosa Mountains with the manicured rows of the valley's famous estates.